Save Our Rivers is a meaningful and impactful environmental initiative launched by Rotary Cochin Metropolis with the vision of preserving and restoring the ecological integrity of our rivers. Recognising the vital role rivers play in sustaining life, this initiative is designed to combat pollution, revive biodiversity, and ensure the long-term availability of clean water. At its core, the campaign seeks to raise public awareness about the consequences of water contamination and the importance of maintaining river ecosystems. It actively promotes sustainable environmental practices and responsible waste disposal through community outreach and educational programs in schools, colleges, and neighbourhoods.
In addition to awareness efforts, “Save Our Rivers” encourages hands-on participation from residents, volunteers, and environmental advocates through organised clean-up drives, afforestation along riverbanks, and workshops on water conservation. Rotary Cochin Metropolis collaborates with environmental experts, local authorities, and civic bodies to create lasting solutions and policies for river health. By fostering a sense of ownership and accountability among citizens, the initiative not only aims to protect our rivers today but also to instil a culture of environmental responsibility for future generations. It stands as a testament to Rotary’s unwavering commitment to community welfare and environmental sustainability.